Founder / CEO
LEELA COSGROVE
Leela is the founder of The 8 Percent – both the company and the movement. With over a decade’s worth of experience in media and content creation, Leela is committed to bringing a sense of quality and bold creativity to The 8 Percent.
A heavily-tattooed 38 year old, Leela Cosgrove doesn’t look like your typical CEO of a multi-million dollar consulting company – but she’s been breaking stereotypes and destroying boxes for most of her life.
Founder of The 8 Percent – a group of unique thinkers and industry trailblazers whose end goal is the make the world better through pioneering advances in business, science, the arts, and literature. Leela is a creative entrepreneur, publisher, and entrepreneurial activist.
Leela: has been named one of Australia’s top 25 female entrepreneurs under the age of 40; spent time on Necker Island with Richard Branson and George and Amal Clooney; was nominated for the Veuve Clicquot “New Generation” entrepreneur award; has spoken at TEDx; and has presented on marketing, identity, and The 8 Percent throughout Australia, the US, and Asia.
Creative Director
JENNA COSGROVE
Jenna has worked for The 8 Percent since its inception, and has led all of the company’s major projects. As an experienced film producer, director, and event planner, Jenna produces the various 8 Percent video projects, and also its live events.
Jenna is a marketing specialist and award-winning filmmaker. Jenna has designed digital campaigns for numerous industries, with a focus on millennial audiences and interactive media. She has produced a variety of commercial and brand collaboration projects, including the documentary series Masters at Work which premiered on Virgin Australia in 2018, and projects for luxury French fashion house Hermes Paris.
Jenna is an award-winning screenwriter, managed at Circle of Confusion in the US, who also manage such creatives as Robert Kirkman (The Walking Dead) and The Wachowskis (The Matrix). She’s been funded by Screen Australia and The ABC, and is currently in development on a sci-fi feature with one of Australia’s most prolific producers.
Also a novelist, Jenna’s YA debut Tattoo was published in 2016. The book trailer she produced for the novel was nominated for a prestigious Golden Trailer award in LA, alongside such companies as Netflix and HBO.
Cinematographer
ANDREA ASNICAR
Andrea is a talented cinematographer and director of photography. With an eye for detail and a bold style, Andrea is behind the camera of all our major 8 Percent projects.
Andrea graduated in Art Direction in Milan, he quickly directed his focus on producing video content, from narrative to commercial. In Australia, he has been working with multiple production houses and media companies for clients like Bupa, The Brand Agency, Worksafe Victoria, Ignition Pictures, Clockwork Films and others.
As a cinematographer and camera operator, Andrea worked on indie productions like “The Resurgence”, the feature film “Mudd”, the tv series “DeeBrief”, the experimental VR featurette “The Cardboard Box”, the VR series “WildEyed VR” and a handful of short films for Resurgence Productions. In 2018 he’s been focusing on music videos and fashion films, bridging the gap between artists and designers and fostering collaboration between industries.