Branded Entertainment is our first love at The 8 Percent. Our team has an authentic and life-long obsession with fiction, and we have combined this with our world-renowned marketing expertise to create our own unique style of branded entertainment. Whether we’re covering a fashion event or creating a book trailer, we love to push boundaries and create highly-entertaining content.
In creating branded entertainment, our focus is always more on the entertainment than on the branding. We believe that if the entertainment is done right, the branding can be discrete and still highly effective. We look to stories such as the creation of The Lego Movie, and how blindingly successful it was, by focusing on the entertainment side above all else.
To find out more about what kind of concepts we can devise for your brand, contact us today.